We provided production services for this high-profile collaboration between global sportswear giant Puma and the Istanbul-based luxury streetwear brand Les Benjamins. Inspired by founder Bünyamin Aydın’s passion for travel, the "Journey of Discovery" campaign features renowned Brooklyn photographer 13th Witness. The production followed 13th Witness as he explored Istanbul through a deeply personal lens, having recently discovered his Turkish heritage via a DNA test. This project showcases our ability to deliver high-concept fashion cinematography and authentic, narrative-driven commercial content that resonates with a global youth audience.